I created this brand identity for Demy and Tom at TULPA Digital a couple of years ago. It’s awesome when you understand the client, see their individuality and what they stand for. Even better… when you have a brand identity to create with a genuinely interesting meaning and back story.
So, the TULPA is a protector – for them I created a guardian angel. If you look to the centre of the device you’ll see it clearly, designed to work in negative space with arms high, wings outstretched, with halo and with the T and D hidden but it plain site. It felt great bringing this bit of good into the world and it stands for them in more ways than one.
Justin Robert Price
creative / concepts / design / thinking.
