I created the brand identity and creative for Alpha4 who are a close-quarter security service. I really wanted something filled with meaning yet aesthetically minimal – like a good logo identity should be.

Due to the nature of their work I’m not at liberty to divulge a great deal about them, but if you read the rationale behind the identity below it will tell you that 4, not 3, is the magic number here.

Justin Robert Price
creative / concepts / design / thinking.