Shown here is my most recent brand creative project created for Hashi3 Ltd. in London. As with all identities simplicity should be key, however unique and relevant. I wanted to keep this professional, modern and innovative to match the client offering and expertise in their particular field.
Whilst working on the thinking and some of the strategic pull of the brand as part of developing this identity, I penned the tag line – For the journey ahead. After talking with the client during briefing I knew the aim of the organisation was to accelerate and supercharge the users business and personal growth with leadership at the very heart. The organisation can offer a wealth of experience along the road and that experience could confidently take you higher, further and be that guide and direction when you need it most.
Rationale behind the logo: Hashi is a Japanese word and it’s a polysemous – meaning it has several meanings, 3 to be exact. 3 is the magic number and it also balances with the 3 skill sets that set the client apart in their chosen field.
We rationalised these core offerings as: Bridging gaps / Managing pressure / And the delicate art of working with others.
The cross bar of the H acts as a bridge, this bridge then devides into 3 and this way highlights the 3 main skill sets as a small separate blocks, almost option to or choices, yet part of the main, whilst also clearly becoming the 3. When we can use a small icon such as this H3 to stand for Hashi3, we have something rather capable and usable at small sizes and usable in single colour. The colour set needed to reflect the sibling brand identity that I’d created a few months previous – which was Part of the .team which you can also see in the portfolio.
If you'd also like to work with me to enable your brand and your communications to resonate who / what and why? then please contact me and let's discuss.
Justin Robert Price
creative / concepts / design / thinking.