I was contacted by compare the build's founder Joe Wilson in December 2022. Joe told me of his idea to become the UK’s 1st building material and D.I.Y comparison website and wanted me to work on the logo for this project, after a recommendation.
It's an interesting story... Joe was originally a Plasterer by trade with 20 years of experience. Compare the build was his personal mission to get fairer prices for everyday D.I.Y products as he found a large disparity in prices day-to-day with various stores and merchants. He understood this can make a project a no-go for many families, especially with lots having a tight budget. After research, he believed there was nothing currently online to compare these products and to offer consumers that much needed transparency, and ultimately that money saving tool the whole D.I.Y market and construction industry needed. Thus, Compare the build was born! Since that time he has established the website and it’s growing from strength to strength.
So, the nitty-gritty on the project specifics… After discussing and briefing I spent time doing a little research and then got to work on some base concepts in support of the brand creative. I wanted to establish a solid brand identity that was iconic and told the story, as with all identity projects I undertake. I knew this foundation would be very important to shape the visual identity as a whole. These assets for the brands identity – the logo, colours, choice of fonts could then be utilised by the client in all of the organisations other online and offline activities to raise awareness and position it in the market place. We hit a beat with some of the first options which was great and before long I’d adapted a few parts I wanted to improve further (after discussion) and mastered the base logo files (after sign-off) shortly after so the client had a kit to use right away.
Whilst working on the identity and having a look into the brand I wrote the tag line 'Like-for-like for less'. That’s the beauty of having learned more with regards to brand strategy, I look at brands in a way that makes them more complete and where I can add value to help tell it’s story authentically.
There's a detailed explanation and some rationale of how the main icon was formed and created below. Along with the tagline It really does explain the offering simply and effectively and felt very strong for the organisation and for the audience and marketplace.
Justin Robert Price
creative / concepts / design / thinking.
