Camping in the Forest*

Creative and Design Support // Brand Management

After what started as a single A3 poster project… I then worked closely with Camping in the Forest (when under the ownership of The Camping and Caravanning Club) basically as a creative lead with a project lead that side, to help establish the design styling and tone for the brand for over two years as an external remote creative. This was after the organisation had been split from its original Forest Holidays Camping name, approx 2012.

I was supplied the new logo and a couple of existing colours and was given the task to shape the rest myself. I hand picked older assets, photography and imagery to sit with new messaging and styling working with the Marketing Manager that side on a daily basis (remotely) to create the correct visual and tone for what the organisation was, and aiming to achieve.

This really was a big project, we did everything from site maps, advertisements, 40 page brochures and even social media activity, ads and content. All to say as much as we could and to inform about the organisation and their beautiful campsites set in Forestry Commission land. Creating it was a true labor of love as was some of the other nature scenes – most of which you'd never be able to capture (Thank you Adobe Photoshop® and an active imagination).

It was very detailed and important I felt to include the beauty of Mother Nature, something I'd tried hard to establish through visual, copy and messaging on many of the forerunning projects. I wanted to celebrate nature which, capturing the simple pleasures life can hold in the fresh air of the great outdoors with the people you love, or in solitude.

*I believe Camping in the Forest is now operated by Forestry England Camping.

Justin Robert Price
creative / concepts / design / thinking.