Tell the truth.

One of the simplest things for a #brand to get to grips with when trying to start something special is to tell the truth. It's the very least you owe to your audience and yourselves. With the truth we can tell our story with clarity and with pride. And if we don't like the truth we have we can ask questions, analyse, improve, challenge and create a coherent strategy that gets us to where we want to be working with it.

It might be dull for some me talking of truth and being authentic with my BRANDLURN content, but it's what I am as a person and as a service provider. I believe (and know) it's part of what sets me apart. Not everyone will like what we are nor need it/care for it, which is why we need to be authentic imho. Those that do see your skills, your true value and believe in your ethics, product and service – will. That's your audience.