Always choose something of quality rather than a quick-fix

It doesn't matter what our product or service is, unless what we offer is of quality and fit for purpose for our audience. And that audience has to have a need and clearly understand why we are the better option.

Take the humble umbrella. Yep, they can be cumbersome, and very problematic when purchased cheaply. And they all kind of look the same. But when we take the time to understand the need, to choose well designed, skilfully manufactured and reliability etc, they are amazing qualities to beat. Like a good brand, it's all in the detail. And it's fair to say you'll have your purchase for a good while when selected this way. But, faced with a rack of 30 choices and you are getting wet, people snatch at the nearest thing.

I guarantee you, on that all important event, on a rainy day, you'll be glad you spent that little extra time choosing something of quality – that's fit for purpose. And you'll stand out compared to all those other people getting rained on or being unsupported by a flimsy lesser option. We live in the UK people, rain is gonna happen. It's as certain as taxes. Just don't be the one holding the handle with no structure – chose wisely and something that's right for you.