I quickly visualised this rough Guinness Ad concept I had as couldn't get it out of my head. I imagined 6 friends on St. Patrick's Day standing in a circle with a pint in hand celebrating the good times (started as a TV Ad in theory but could also work in print) and as they raise their glasses and pronounce Sláinte (cheers) outside the outer edge of where there glasses meet fades to a darker hue, focusing and highlighting the shape of a shamrock made by all 6 glasses. The hand and wrist of the final 7th glass making the stem of the shamrock as light follows the shape down the wrist. As mentioned, rough idea and visual but just an idea :)
Sláinte – the saying for Cheers! in Ireland could be changed to the word cheers where ever the Ad is used around the world, I mean who doesn't need a reason to celebrate with a Guinness? But I like the nod to the products heritage and it's ability to bring people together.