I recently worked with a specialist project manager and a digital developer / designer colleague (Simon Harper) on a project to promote The Transforming Cancer and End of Life Care Programme – a pioneering project with The NHS and Macmillan working in partnership for cancer and end of life care in Staffordshire and Stoke-on-Trent.
The aim of the programme is to change the way the current services are run and co-ordinated so that patients, their families and carers have a better experience of care. With this in mind we worked closely for several months with the aim of getting the messaging, tone, visual and design where we believed it would be most effective and informative to the viewer. Some of the styling was carried over from a previous project (such as the logo), so we worked hard to balance the existing with the new to gracefully enhance and improve.
Liaising with my developer colleague at all stages and with our project manager, the framework and foundations we created enabled us to highlight the visual content and messaging so as to be seen, found and viewed responsively for all users. We certainly learned a great deal during the process and it was good to have supported this worthy pioneering project for what are very important services.