In 2010 I worked with the team at BigCat Group in Birmingham as their Lead Creative and Senior Designer. One of the main projects I worked on was to create the styling, design and creative for the Hello Digital campaign that year, which was a large project run by Digital Birmingham and Birmingham City Council.
The Hello Digital festival was a week long event combining many workshops, events and key insights into the digital world promoting what Birmingham and the West Midlands region had to offer. Also the festival promoted a platform for discussion, gave insight and opinion from industry leaders, technology experts and visionaries on what was happening and was about to happen in the digital world.
The logotype for the event was already established from a previous event structure so my task was to combine that with a new look and feel for 2010. I developed the pixel styling as seemed appropriate given the subject matter. The possibilities for combinations and colour range were great. The familiar Birmingham skyline integrated into the main poster campaign was used to focus the activity and give a feel for where the activity was being based. Certainly caught the eye on PIP displays around the city.
I created mood boards and concepts which I presented and talked through at client presentations then I worked to shape the tone and style so that there was synergy across all uses until the events completion, utilising, directing and working with other staff and colleagues to maintain consistency and keep the look on-brand, all with a limited budget and resources. This included advertising both via printed press, digital billboard and large format external applications as well as selected mailers and promotional event focused concepts and materials.